Aptus AI ExpertiseMarketing
Aptus AI Expertise · Marketing
Applied AI for Marketing
From research to content and measurement, every output has sources, brand review, and a human owner.
Public program · In person
AI practice space for Marketing
From tasks to performance
01Tasks
02Workflow
03Controls
Application roadmap3 priorities
123
01 day
01hands-on day
20–30learners
04working outputs
30–90day action plan
Who this is for
Marketing teams seeking speed without diluting the brand
A standard public program for marketers from different organizations. Companies may also book group coaching or a customized program around their brand and campaign workflow.
See tailored solutions for enterprises
CRM, Growth, and Performance Marketing
02Marketing managers and agency teams
03AI in the flow of work
Practice on real tasks, workflows, and role-specific assistants
Learners do not study AI in the abstract. They apply it to recurring work, high-stakes tasks, automation, and a governed assistant for their function.
Create daily marketing content with AI
Shorten the path from request to draft while staying grounded in the customer and brand voice.
- Research customers, ideas, and content briefs
- Write posts, email, landing pages, and ad copy
Create video and ads with AI
Use AI across creative production, from concept to testable variants.
- Scripts, storyboards, images, short video, voiceover, and captions
- Multiple image, headline, and call-to-action variants
Automate the marketing workflow
Connect recurring steps to reduce copying and manual tracking.
- Request → draft → review → publish → repurpose
- Consolidate campaign data, create reports, and trigger alerts
Build a marketing AI assistant
Build an assistant using approved brand data and content.
- Retrieve brand rules, product information, and prior content
- Suggest channel content and run pre-review checks
Business outcomes
What learners can put to work
Verifiable research
Separate facts, inferences, and creative ideas before use.
Produce across formats
Create content, images, video, and ads from one consistent brief.
Operate faster and consistently
Automate recurring steps and use a brand-governed AI assistant.
Measure and learn
Connect KPIs to objectives and create an experiment backlog.
International credential
Learners can register for the AI+ Marketing™ exam
This is a separate learning and assessment path for learners who need an international credential.
AI+ Marketing™
AI CERTs®
Learning path
Eight hours online plus a proctored exam
Suitable for
For marketing professionals who want an additional international credential through a separate path.
Program architecture
One hands-on day - Five modules
Each module produces an input for the next, ending in a 90-day action roadmap.
01 · Map
Marketing work, customers, and guardrails
Identify daily tasks, permitted data, brand voice, and human-review points.
Marketing work mapInput guardrails
02 · Strategy
Research, messaging, and campaign plan
Use AI for sourced customer and competitor research, messaging, channels, and campaign hypotheses.
Sourced research briefCampaign brief
03 · AI production
Content, images, video, and ads
Create copy, images, scripts, short videos, voiceovers, captions, and ad variants from one brief.
Multiformat content packAd variant matrix
04 · Automate
Marketing workflow and AI assistant
Design intake, production, review, publishing, repurposing, reporting, and a brand assistant.
Marketing automation mapBrand assistant prototype
05 · Measure
Campaign performance and experiments
Use AI to summarize results, interpret data limits, and choose the next experiment.
Campaign review30-day adoption plan
Working outputs
AI-enabled marketing production toolkit
Each learner leaves with reusable outputs for the work of their function.
Output 01
One sourced research brief and campaign requirements
Output 02
One content, image, video, and ad package
Output 03
One automated workflow and AI marketing-assistant template
Output 04
One campaign review and experiment plan
FAQ
Questions before joining the program
Is this only an AI writing course?+
No. It covers research, campaign planning, content, imagery, video, ads, automation, and measurement.
Is the credential mandatory?+
No. Learners may join the Aptus public program without the credential. The AI+ Marketing™ path is registered separately when needed.
Program information
Get the full brochure and intake schedule
Organizations may book group coaching for marketing teams or a customized program around brand, channels, content production, and campaign data.