Aptus AI
Free AI Courses / Practical AI for Marketing
Free · Self-paced

Practical AI for Marketing

Turn real insights into content, ads, videos, and controlled campaign experiments with AI.

Your practical toolkit

Practical AI for Marketing Workbook

A seven-page workbook with a fill-in canvas, controlled prompt, quality gate, assistant workflow, and 30-day pilot plan.

Download the workbook
You will produce
  • ✓A campaign brief linking insights to evidence
  • ✓Brand-aware content and video prompts
  • ✓A claim, copyright, and quality checklist
  • ✓An ad experiment canvas with a clear hypothesis

Your learning journey

Begin with the open foundation lesson, then continue with five deeper lessons by email.

1 open + 5 by email
1
From evidence-backed insight to a usable campaign brief
AI can generate a lot of content, but only a clear brief keeps it relevant, on-brand, and measurable.
2
Do not ask AI to create before the insight is clear
Delivered on day 2 with a prompt, assignment, and quality check
3
Every variation should test a hypothesis
Delivered on day 4 with a prompt, assignment, and quality check
4
Fast video does not mean unsupported video
Delivered on day 7 with a prompt, assignment, and quality check
5
A content assistant must know brand boundaries
Delivered on day 10 with a prompt, assignment, and quality check
6
Scale effectiveness, not output volume
Delivered on day 14 with a prompt, assignment, and quality check
Continue by email

Receive five deeper practical lessons

Over 14 days: real-work exercises, prompts, quality checks, your role-based workbook, and a 30-day action plan.

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Need live guidance and deeper practice?

Explore the related public program, with a standard schedule and an option for team coaching.

View the related program
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