Do not start with “write ten ads.” Start with a specific audience, one behavior to change, a sourced insight, and a reason to believe. Without these four inputs, AI produces many versions of generic content.
A minimum campaign brief covers the objective, audience, problem, sourced insight, core message, evidence, offer, CTA, channel, brand requirements, claims for review, and test metric. Multiple assets may support a campaign, but each audience needs one clear message.
AI is useful for turning a brief into post concepts, ad variations, video storyboards, or shot lists. Humans must review claims, copyright, brand imagery, cultural nuance, and channel feasibility.
Your output is a one-page brief and three genuinely different hypotheses, not three synonym swaps.
Try it now
- 1Choose one campaign or content need for this month
- 2Write the audience, target behavior, insight, and supporting source
- 3Confirm the message, reason to believe, CTA, and claims requiring review
- 4Ask AI for three content angles and a 20-second video concept for each
- 5Complete the page-three canvas and choose one hypothesis to test
From this brief [brief], create three distinct message angles. For each, state the insight, hook, message, evidence, CTA, three ad variations, and a 20-second video storyboard. Mark every unsupported claim as REQUIRES VERIFICATION. Do not invent data or testimonials.
Practical AI for Marketing Workbook
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